Amazon Web Services (AWS) has set up an office in the Colombian capital of Bogota in order to make early connections with customers before the arrival Google and Microsoft, analysts say.
This is AWS’ second office in Latin America, with the regional headquarters located in Sao Paulo. A subsidiary of the U.S. online retailing giant Amazon, AWS offers cloud computing, storage, database, and business application services.
According to Spanish publication Dinero, AWS’ Brazilian operation reported 55% growth in business volume during the third quarter of 2016.
Reports say AWS might launch similar offices across the region, because it is winning lucrative cloud contracts with key government agencies in several countries, including Argentina, Costa Rica, and Guatemala.
Analysts say that region’s weakened commodity revenue and the resultant economic hardship might be pushing governments to cut operational cost by adopting Cloud services.
With the demand rising across the region, Amazon is seeking to hire local professionals with a specialization in the areas of sales, public sector, marketing, and engineering.
In Colombia, Amazon Web Service is already providing cloud service to Bancolombia, Publicar, and Infovalmer, according to local media.
Colombian investment promotion agency ProColombia has expressed happiness at the arrival of AWS, saying that it generates a quality employment opportunity for the country’s IT talent.
On its part, AWS has stated that it considers Colombia ‘a key market’ in Latin America, adding that its storage service is comparatively lower in cost, helping local firms accelerate time to market and expand business reach around the world.