America Movil Rebrands Telmex USA as Claro, Vows to Widen US Footprint

“The new subsidiary will focus on enterprise solutions geared to businesses of all sizes -- from small companies to large multinationals,” said the telco in a press release.

America Movil Claro

Mexican telecoms giant America Movil has announced plans to rebrand its US subsidiary Telmex USA as Claro Enterprise Solutions.

The new unit will be headquartered in Florida and the company will launch further offices in cities across the country.

“The new subsidiary will focus on enterprise solutions geared to businesses of all sizes — from small companies to large multinationals,” said the telco in a press release.

Controlled by the family of Mexican billionaire Carlos Slim, America Movil has been looking to expand its footprint overseas after AT&T made considerable inroads into its Mexican stronghold following telecom reforms in the country.

America Movil is not new to the US, though. Its other subsidiary TracFone, a mobile virtual network operator (MVNO) that rents capacity from other operators, enjoys a significant presence in the country — at the end of 2017 it had 23.1 million subscribers in the US.

Two years ago, TracFone acquired Walmart Family Mobile business from T-Mobile. In addition, America Movil operates a number of similar prepaid brands in the United States, including Safelink, Straight Talk, and Total Wireless.

Telmex USA, which offered unified communications services and international carrier Ethernet services, has been struggling to turn a profit, according to reports.

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“Our customers will benefit from a seamless and robust integration of America Movil’s global network, operations and service delivery across the Americas and Europe,” said Jorge Rodriguez, CEO of Claro Enterprise Solutions, and former AT&T executive.

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