Reluctance and an inability to adopt digital culture are the biggest barriers to digital transformation efforts within organizations, according to a study by French BPO firm, Capgemini.
“Digital transformation is not a technical issue, but a cultural change,” argues its report, adding that companies can unlock the values of digital technologies only if they have the right digital culture in place.
The survey asked respondents to assess their companies’ digital culture based on seven attributes: collaboration practices, innovation, open culture, digital-first mindset, agility and flexibility, customer centricity and a data-driven culture.
The report is based on more than 1,700 respondents in 340 organizations across eight countries.
More than 60% of respondents admitted that cultural issues were holding them back. Many executives said that they believed their culture is already digital, but low-ranking employees disagreed.
Considering the report, companies are failing to engage employees about the cultural change. Only 7% of companies surveyed feel that their organizations can test new ideas and deploy them quickly.
Employees raised in a digital culture easily understand how technology is changing behaviors, work and market dynamics. “It helps all stakeholders grow to compete more effectively in an ever-shifting business climate,” the report noted.
“Those businesses that make digital culture a core strategic pillar will improve their relationships with customers, attract the best talent and set themselves up for success in today’s digital world,” says Capgemini.
Ultimately, the report notes, in order to foster a culture of innovation, organizations need to actively reward risk-taking and create an environment where employees can experiment.