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WPP Acquires Majority Stake in Peruvian Digital Agency

WPP Acquires Majority Stake in Peruvian Digital Agency

By Narayan Ammachchi British advertising giant WPP has announced that its subsidiary Wunderman has acquired a majority stake in Peruvian digital marketing firm Binarix (Phantasia). WPP did not disclose what price it gave for Binarix, but did reveal that Phantasia ...

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Is Captive Shared Services Right for You?

Is Captive Shared Services Right for You?

By Rajit Kabadi and J.P. Baritugo, Pace Harmon Companies continue to evaluate ways of increasing their operational efficiency while providing meaningful services to their internal stakeholders. These enterprises have used a variety of strategies to achieve this, including deploying a captive ...

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WPP Continues LATAM Acquisition Spree in Mexico

WPP Continues LATAM Acquisition Spree in Mexico

By Narayan Ammachchi WPP has reached a deal to acquire Mexican digital marketing agency Clarus, as the British advertising giant continues its acquisition spree in Latin America’s digital technology market. Mexico City-based Clarus employs 112 people and works with clients ...

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