Wednesday, May 22nd, 2013

kops image Are Outsourcers the Worlds Worst Marketers?

Kops: Outsourcers are not strategic about the sale

By Tim Wilson

Let’s face it – outsourcers as a whole are not the world’s best marketers. Some struggle to get the word out, and, ironically, most aren’t comfortable leaving the marketing in someone else’s hands. Fair enough – assuming an outsourcer has its own marketing house in order. Many don’t and, as in any industry, some companies, and some regions, do better than others. “Brand is everything in outsourcing,” says Deborah Kops, outsourcing consultant at Sourcing Change.

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By Narayan Ammachchi

India’s biggest IT company Tata Consultancy Services (TCS) has agreed to acquire French IT group Alti SA for US$97 million. Analysts say this is the biggest deal TCS has ever struck in Europe, whose IT services market is valued at $40 billion.

For TCS, the acquisition provides a strong foothold in Europe’s outsourcing industry and provides access to big name companies in sectors including financial services, retail and utilities.

Paris-based Alti SA – owned by CM-CIC LBO Partners and IDI – reported $164 million in annual revenue last year. The French company, TCS says, is regarded as one of the top five system integrators of enterprise solutions in France and has more than 1,200 employees in Europe.

“This acquisition underlines our long-term, strategic commitment to France, which is the third largest IT services market in Europe. I am confident that this acquisition …

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power50 tag Announcing the Power 50 2013: The Real OperatorsMembers of the third annual Nearshore Americas Power 50 Ranking – announced here today – demonstrate the real character of this emerging, chaotic and scrappy young industry. The ranking, which is the result of a five-month nomination and review process, strives to bring to light the spark and inspiration that powers the Nearshore business community. The list is remarkable for several reasons.

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By Preetam Kaushik

The vast offshore outsourcing industry is based on cheap technical labor and lower overall operating costs. India is a prime example of this phenomenon, with more than $100 billion USD annual revenue expected during 2013, registering an annual increase of 12 to 14%.

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By Lindy Hanson & Geoff Woollacott

Investments in IP-based delivery and platforms will enable traditional services firms to break the link between revenue and headcount growth and result in a net improvement in positioning of “India-centric’ outsourcing providers, according to new findings from Technology Business Research.  The break in this linear equation will result from monetizing IP and represents an opportunity for professional services firms to increase margins that can drive bottom-line improvement and free up budget dollars for investments in cost of services, R&D and SG&A functions.

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Atul Vashistha of Neo Group sees more multinationals arriving into Brazil, thus triggering greater competition for talent.

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paul pinto Watch Out Nearshore IT, Augusta, Columbus and Other Cities Like It Want to Eat Your Lunch

Pinto: Many signs of competitiveness in the U.S.

By Luke Bujarski

Prolonged economic sluggishness may be strengthening  America’s labor competitiveness relative to offshore markets, particularly when it comes to complex agile IT development projects. That’s according to Paul Pinto Vice President of Sylvan Advisory LLC, who says that when all cost factors are accounted for, offshoring this kind of work is making less and less sense.  Attrition is low and there’s a lot of pent up supply in America’s IT talent base, even in fourth-tier cities like Augusta and Columbus, Georgia where vendors can easily scale to a 250-person operation within months, according to Pinto.. 

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How do Capgemini, TCS, Infosys, Softtek and Wipro tackle a burning issue for BPO buyers?

By Dan Berthiaume

There is a general consensus in today’s BPO marketplace that outsourcing is evolving out of being a simple means of reducing the cost of labor and into a means of transforming the enterprise by driving innovation. But for a BPO provider, achieving innovation within the potentially narrow confines of a performance-based contract is easier said than done.

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BY STAFF REPORT

India’s technology giant Wipro has decided to separate its IT outsourcing unit from other non-core businesses in an attempt to intensify its focus on outsourcing which accounted for 95 percent of the firm’s operating profit in last fiscal year.

“Creating a technology-focused company will allow us to better serve the needs of our customers, and accelerate investments necessary to capitalize on market growth opportunities,” said TK Kurien, CEO, IT business and executive director, Wipro Limited.

The other divisions will be brought under a single umbrella and will be named as Wipro Enterprises Limited. And Wipro Limited will remain a publicly listed company focusing exclusively on information technology.

“Wipro Enterprises Limited will be an unlisted company,” the Bangalore-based outsourcing company stated in a press release.

Wipro is India’s third largest outsourcing company. Last year, it appointed a new chief executive and restructured its operations. But its IT business does …

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Citbank outsourcing Big US Banks Expected to Remain Closely Aligned with Indian Outsourcers

Pandit understood back-off benefits of outsourcing.

By Narayan Ammachchi

When Indian-born US business executive, Vikram Pandit, resigned several weeks ago from the Citibank, an important question cropped up: Will his departure have any impact on the thriving practice of outsourcing, which has long been a vital back-office for US financial firms? Outsourcing companies in India agree that it has been increasingly difficult to get contracts in the US but

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