The Customer Support Landscape in Mexico and Central America
By Jones Lang LaSalle The nearshoring of customer service operations is an increasingly important part of a global customer service delivery platform. Companies seeking low-cost, Spanish-English, or multilingual labor are discovering opportunities in Latin America, particularly Mexico and Central American nations such as Honduras and Costa Rica. The customer support industry is now widely distributed across nearly all major cities in the region.
This report provides a timely overview of customer service trends, crucial issues such as scale and sustainability, and foreign direct investment in the customer support industry.