Genpact Snaps up Customer Experience Consultancy TandemSeven

Analysts say that TandemSeven will reinforce the AI and digital innovation center that Genpact built in Boston following its acquisitions of Rage Frameworks and OnSource.

Genpact

Global professional services provider Genpact has acquired American customer experience consulting firm TandemSeven, according to a press release from the firm.

Boston-based TandemSeven claims to be a specialist in design thinking, a method of creating prototypes for digital solutions that help clients chart a digital journey.

Founded in 2001, TandemSeven runs delivery centers in New York and Chicago, but it is not yet clear whether all employees would join Genpact. Some reports say TandemSeven has 65 consultants and its clients include LeggMason and Apax Partners.

Analysts say TandemSeven will reinforce the AI and digital innovation center that Genpact built in Boston following its acquisitions of Rage Frameworks and OnSource.

“TandemSeven has been a leader in customer experience innovation by bringing together the disciplines of research, design thinking, journey mapping, and user experience engineering for both B2B and B2C clients,” said Frank Torbey, CEO at TandemSeven.

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This is Genpact’s fourth acquisition in the US this year, each aimed at supporting its goal of changing from a BPO provider into a digital transformation services provider.

Although headquartered in the United States, Genpact is an Indian BPO provider, with a major chunk of its workforce based there. Its delivery centers supporting US nearshore are in Mexico and Guatemala.

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