Argentinean IT consulting firm Globant has wrapped up a deal to acquire Seattle-based startup L4 Digital, making further inroads into America’s lucrative digital services market.
This is Globant’s second acquisition in the digital sector this year after it acquired British digital services firm WAE earlier in May.
Globant says this latest acquisition aligns with its plan to create what it calls ‘digital journeys’ for its clients to stay relevant in this technology-driven business environment.
Founded in 2008, L4 Digital employs 65 professionals, who develop digital products for brands like Sesame Workshop, Seattle Cancer Care Alliance, Chicago Public Media, and Sony Pictures Television.
“L4’s main differentiator is to ideate, design, and develop robust digital products and complex software, with a strong focus on innovation and quality assurance,” Globant said in a press release.
What sets L4 apart from other digital services are its multi-platforms and quality assurance, Globant stated.
“We believe that its professionals include some of the best mobile and media minds in the industry,” commented Globant CEO Martín Migoya, with reference to L4’s employees. “On top of that, they work with the most progressive companies to accelerate digital products to market”.
L4 has won several awards, including the Gold Stevie Award. Moreover, some of its apps have been downloaded more than 100 million times.
“L4 will help us increase the depth of our capabilities, based on the company’s knowledge around media and entertainment, and experience with the most innovative platforms and current practices, in regards to design, mobile development and IoT,” said Martín Umaran, Globant Chief of Staff and co-founder.
Even as a software-focused outsourcing firm, Globant never believed in the idea of labor arbitrage, with its founders often emphasizing the need to become more innovative. Therefore, it has focused on developing software in emerging technologies, including cloud computing, gaming, and big-data.