BY STAFF REPORT
Over the past five years, India has lost 10 percent of its share in the global BPO market to countries like China, Brazil and Philippines, says the country’s annual economic survey.
The government, in turn, told domestic BPO firms to be more aggressive in their PR campaigns directed as clients in the Western world. India continues to dominate the global BPO industry, and there are few who believe the country will relinquish its top-ranking status any time soon. However, the rise of outsourcing tiger nations such as Brazil, Poland and the Philippines has made real impacts.
This year, India’s BPO sector will generate $100 billion in revenue.
“Although China faces challenges, such as language proficiency, the country is spending a large amount of money in mission mode to increase English proficiency, and thus may eventually emerge as a threat to India,” the report said. “The Indian BPO industry needs to gear up to address the challenges.”
At the close of 2012, India’s IT industry –– including BPO, engineering, R&D, and software development –– employed 2.9 million people.