Oracle is reportedly planning to open a data center in Brazil as the global technology giant prepares to rival IBM in the U.S. backyard, offering cloud services to corporate clients across the region. An official announcement is expected to be made at the Oracle CloudWorld scheduled to take place in São Paulo later this year.
The U.S. company believes that a data center in Brazil could give it a foothold in South America’s lucrative cloud services market and further expand its client portfolio around Software – as-a -Service (SaaS).
However, Oracle does not seem to have decided whether to ally with local firms or build data centers on its own. According to an article on Computerworld, the company will first launch a data center in Brazil and then replicate it in Mexico and elsewhere in Latin America.
Oracle has long been offering cloud services in Latin America and here its main rivals are Salesforce.com and IBM. With a data center, the company intends to persuade customers to migrate to alternative models of public cloud or hybrid.
Currently, Oracle is offering SaaS and database- as-a–service applications in Latin America, and the company wants to expand its portfolio by adding ten new cloud services.
The U.S. company has recently introduced the Oracle Cloud Marketplace, featuring more than 100 business apps developed by its partners. Customers can use the Marketplace to browse, evaluate, and buy trusted business applications.