Many global research firms and consultancies orient their focus around the region’s largest markets, Brazil and Mexico, and expend little energy on the rest of the region. We cover every market in Latin America and the Caribbean, period.
Macroeconomic and industry trends provide a useful backdrop for our analysis, but we go further to show how exactly a market marches to its own beat.
Our analytical approach has at its heart a focus on workforce dynamics, infrastructure, and vertical-specific strengths. This allows us to know, for example, when a market is ripe for further investment or when it may be reaching a point of saturation.
Global financial institutions monitor trends and then publish inflation numbers for the previous year. But given how fast technological change is affecting many business operations, data can become stale fast. We are always monitoring core trends and, thanks in part to our deep contacts in the nearshore BPO/ITO space, we pick up on emerging trends early. This allows us to explore leads and produce data that is fresh, specific, and actionable.
We don’t bedazzle readers with an arbitrary palette of colors, arrows going everywhere, and “rankings” that are really subjective judgments dressed up as analysis. We prefer not to muddle the insight.