Roll Video: Why Digital is so Critical – It’s About the Customer

In this panel discussion at Sourcing Decisions 2017, Sandy MacLeod, Chris Lord, Shannon Burch, Terry Rybolt, and Peter Ryan explore the importance of understanding customers in the digital space.

In this panel discussion at Sourcing Decisions 2017, Sandy MacLeod, Chris Lord, Shannon Burch, Terry Rybolt, and Peter Ryan explore how the emergence of big data and analytics intersects with traditional contact centers, and how a robust digital experience requires a tightly focused understanding of both the customer and of the omnichannel platforms used to engage them.

For more insight from our Sourcing Decisions event, check out these articles:

The next event from Nearshore Americas this year is Nexus 2017, our seminal annual conference, held May 24-25 in Mountain View, California. To register or for more info click here

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