Mexican information technology giant Softtek has relocated its North American headquarters from Miami, Florida to The Colonnade in Addison, North Dallas, Texas.
The decision was made due to the town’s availability of tech talent and its centralized location, rather than enticing incentives, according to company officials.
“For us, it’s not about the incentives,” said Marcos Jimenez, CEO of Softtek’s US and Canada operations. “It’s about the beautiful city that’s very well-connected and a commute all around the US that’s easy.”
“To be here … allows us to show how committed we are to this market,” said Blanca Treviño, CEO of Softtek’s global operation. “We’re here for the long run.”
The 14,000 square-foot Addison headquarters currently houses approximately 100 employees, with the company planning to add another 50 workers to its payroll over the coming months.
Reports say the new headquarters is double the size of its former location in Miami.
The new HQ also has an innovation lab, which the company will use to provide application software development, testing, and security services. The lab was originally planned for San Jose, but this changed after a discussion with a trade delegation from the US-Mexico Chamber of Commerce last year.
Founded in 1982, Softtek is one of the largest nearshore service providers, with its US and Canada operations employing around 6,000 people.
With 12,000 employees and delivery centers around the world, Softtek offers automation, connected devices, virtual reality, and smart city technologies, among others.
Softtek has its global headquarters in the Mexican city of Monterrey, and reports upwards of $500 million in annual revenue. Much of its growth has been driven by services related to digital transformation, delivered to clients across a variety of industry sectors.