BPO provider Sutherland Global Services has wrapped up an agreement to acquire big data analytics firm Nuevora.
Headquartered in Bay Area, CA, Nuevora is reportedly one of the ten biggest big data analytics firms in the United States. The company claims that it put to use both data science and predictive algorithms to analyze customer data, helping them gain a deeper insight into their business operation.
Upon closing the deal, Nuevora will operate as a wholly owned subsidiary of Sutherland, and Phani Nagarjuna, Nuevora’s founder and CEO, will take charge of Sutherland’s global analytics business as chief analytics officer.
Rochester, New York-based Sutherland has not precisely revealed how Nuevora’s expertise will strengthen its big data offerings, but claims it now can analyze data four times faster than through manual processing.
“Our clients are increasingly amassing vast quantities of customer data in their day-to-day business,” said Dilip Vellodi, Sutherland chairman and CEO. “Nuevora brings an immense competitive differentiator to Sutherland, giving our customers the ability to monetize their data assets, provision their analytic platforms, and deliver new predictive and prescriptive insights.”
According to its statement, Sutherland will offer the data analytics service to its clients in almost all sectors, including banking, retail, travel, health, mortgage, and insurance.
“The combination of Nuevora and Sutherland offer the marketplace an end-to-end Business Process as a Service set of capabilities that can drive operational excellence based on powerful predictive analytics and machine learning,” said Nagarjuna.
Desperate to add value to their core service and create new source of revenue, BPO firms of all stripes are increasingly arming themselves with data analytics tools. And demand for analytics services is also growing at a rapid pace, because it helps businesses uncover market trends and, more importantly, customer preferences.