Carolina Monsalve of Invest Pacific explains why Cali is generating buzz among transnational corporations.
With a population roughly the size of Costa Rica and a reputation for tech innovation, the Cali region in Colombia has emerged as a direct contender in the country’s bid for global services investment. Nearshore Americas visited Cali in March to assess the region’s prospects for future growth in the industry. For the moment, Cali remains largely a domestic (albeit significant) market player when it comes to IT & BPO. The workforce is well educated and has produced some impressive IT services firms with growing exports throughout Latin America.
By Luke Bujarski
Affordable infrastructure, low wages, big labor pool, and a strong work culture were all good reasons why satellite television provider DirecTV (DTV) chose Cali, Colombia as its newest Pan-American contact center hub. That’s what Site Director Fabian Saavedra shared with us during an interview earlier this week. According to Saavedra, their decision to go with Cali in 2008 has proved decisive to DTV’s success in Latin America, which currently dominates the subscription TV market across Venezuela, Argentina, Chile, Colombia, and Puerto Rico.