Guadalajara’s Beer Revolution
May 24th, 2012By Duncan Tucker
Guadalajara is famed as the home of tequila, but those who prefer a quality ice-cold beer may be more surprised to know the city is also spearheading Mexico’s cerveza revolution.
Brewing in Mexico has long been dominated by a powerful duopoly: Grupo Modelo (best known for flagship beer Corona) and Cuauhtemoc-Moctezuma (which produces Sol and the delicious Bohemia, among many others).
The vast majority of Mexico’s stores, bars and restaurants have exclusivity arrangements with the two beer giants, leaving consumers with a limited choice and independent breweries with a minute share of the market.
