By Dennis Barker

In 1925, the intrepid English explorer Percy Fawcett journeyed once more into the jungles of Brazil to try to find the legendary ancient City of Z. Did it ever really exist, or was it lost to history? In 2010, this reporter set out to answer a much simpler question: Are Brazilian outsourcing companies developing cloud-based services?

And by cloud services, we mean: A business service or process that’s provided via the Internet, in real time; can be scaled up or down; features service-level agreements (SLAs); and can be accessed on demand, like a utility, on a pay-per-use basis. Of course that definition could be broadened to include other characteristics, but you get the idea. We don’t mean things like providing hosting services in a data center.

Cloud services and outsourcing would seem to have a natural affinity. Being able to give customers what they want on a granular, scalable basis — whether it’s BPO or infrastructure — would be advantageous to both provider and client. After all, the cloud is all about getting what you want, when you want it, however much you want, from whatever location you like.

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[Editors Note: Read the Full Post to See our Top 5 TCS Growth Strategies]

Newly appointed TCS Chief Executive N. Chandrasekaran knows his way around South America.

Moves by Tata Consultancy Services (TCS) to make  Latin America a big part of its future reflects a carefully constructed strategy that is going to be felt in a variety of ways across the Americas in the next few years.

Frankly, LatAm affords TCS what it can’t find at home in India – a business consultant population equipped with an obligatory cultural saviness that plays well with US customers, accomodating time zones, growing prominence as a services player that in South America enables TCS to go toe-to-toe with Accenture and IBM,  and a shrewd and well-connected executive leadership team that have skillfully helped TCS become a regional powerhouse.

“More and more customers prefer to have dual strategy and they are looking at India plus one more geographical presence” – Gabriel Rozman,  EVP Emerging Markets at TCS

In the course of the last seven years, TCS  Iberoamerica has gone from running a tiny 15-person  office in Uruguay to now employing over 6,000 consultants and establishing global delivery centers in four countries. The driving force behind TCS’s success in LatAm is undoubtedly  Gabriel Rozman,  EVP Emerging Markets at TCS, a native of Uruguay who has literally opened the door to Latam, through which others like Wipro, Cognizant and Infosys have now traversed.

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