Brazil is qualified, competitive and ready to conquer the international sourcing market – this was the message from the president of Brasscom, Antonio Gil, for executives from different countries gathered in Sao Paulo and Rio de Janeiro, earlier this month for the Brasscom Global IT Forum. “Brazil is ready: it has skilled labor, political and economic stability, proximity of time zone, besides differences such as experience and capacity to innovate,” said Gil.
In the presence of executives from major global organizations, journalists, market analysts and government officials, Gil and guest lecturers highlighted the intangible attributes found here. “Brazilians have passion, creativity and brilliance – if you can apply this to your products, this will be a win-win relationship,” said the head of worldwide outsourcing strategies of Johnson & Johnson, Julia Santos. For the director of Dell Brazil, Jairo Avritchir, a small dose of insubordination also favors local professionals: “If you’re just an order taker, you cannot innovate.”
A different culture is complemented by economic and political maturity achieved by the country in recent years, “beyond the solid IT infrastructure and more than 10,700 PhD formed in science and technology every year”, recalls the director of Marketing and Exports at Brasscom, Ricardo Asse. Brazil has the eighth largest IT-BPO domestic market in the world – an industry that brings in about US$ 60 billion. Of these, approximately US$ 3 billion represents exports. And that amount may increase, Brasscom executives believe, because Brazil brings together different features to offer outsourcing. Besides its cultural aspects, there are also the qualifications of persons and low staff turnover, organizational culture, government support and time-zone proximity.
The Brasscom Global IT Forum was part of a project to promote exports and investments in IT, which Brasscom run jointly with Apex-Brazil, the Ministries of Development, Industry and Commerce and Science and Technology, and has the support of the National Bank of Economic Development (BNDES). Accenture, Algar, BRQ, CI & T, CPM Braxis, IBM, Politec, Stefanini and Softtek attended the event as sponsors.