IBM Moves Deeper into LATAM Exploring Smaller Cities

IBM has opened two more facilities in Brazil and Mexico as the US technology giant intensifies its bid to tap into the growing wealth in the region’s smaller …

IBM has opened two more facilities in Brazil and Mexico as the US technology giant intensifies its bid to tap into the growing wealth in the region’s smaller locales.

IBM has now moved into Brazil’s lesser-known Caxias do Sul, after it recently opened new branches in the cities of Sao Luis, Joinville and Natal. In Mexico, IBM has inaugurated a new facility in the city of Puebla following the opening of a new branch in the city of Toluca in October.

“The Latin American region continues its economic momentum and IBM is putting itself at the center of that growth,” said Roberto Alexander, Vice President, General Business, IBM Latin America. “By expanding our branch network we are able to work closely with our clients and partners and ensure that they benefit from the most advanced solutions and services available.”

The new facility – which increases IBM’s offices in Brazil to 30 from mere 11 in 2009 – will service clients and partners in Caxias do Sul as well as the neighboring Serra Gaucha region, IBM said.

Caxais do Sul has experienced strong economic growth in recent years becoming an important exporter of rolling stock, automotive parts and machinery.

IBM says its expansion in Mexico is aimed at keeping pace with the country’s rapid economic development. The new Puebla office is IBM’s sixth in Mexico after those in Mexico City, Guadalajara, Monterrey, Queretaro and Toluca.

IBM has been present in Latin America for the past 85 years, and the company has invested a significant sum of money in training human resources, marketing and citizenship programs.

Brazil is also home to the IBM Global Delivery Center in Hortolandia and the company’s ninth Research lab, opened in 2011 in Sao Paulo. In Mexico, IBM recently opened a Smarter Data Center in Guadalajara city as part of a $30 million investment to provide cutting edge solutions and services to its customers in the country.

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