National Geographic Virtual Theme Park to Open in Guadalajara

The attraction is a collaboration between the National Geographic Society, local architecture firm Thor Urbana and IP2Entertainment.

An interactive theme park allowing families to explore the planet and the cosmos using virtual reality, video mapping and 4-D effects will open later this year in Guadalajara, Mexico.

The National Geographic Ultimate Explorer (NGUX) experience is aimed at children aged between 5 and 14, and is designed to inspire the next generation of scientists, engineers, astronauts, biologists, oceanographers and explorers.

NGUX is located within The Landmark in Guadalajara, a mall developed by Thor Urbana architecture studio, and which is creating the virtual theme park in conjunction with family entertainment destination creator IP2Entertainment.

The two companies collaborated on Mexico’s first NGUX, which opened in 2018 in the Town Square mall in Metepec, in Mexico state.

NGUX’s virtual reality applications allow visitors to journey into space and return to earth in free fall, explore coral reefs and observe and learn about the planet’s creatures in their habitats, among other experiences.

“Our mission is to inspire everybody around the world to become true experts in our planet through an experience of entertainment, values and learning,” according to NGUX’s mission statement.

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