Slide thumbnail


The Official List of Most Influential Executives in Nearshore Outsourcing

It is often said that outsourcing is a people business. And in this newly released 2013 Nearshore Americas Power 50 ranking, we see first-hand that the people inside the ‘war room’ of the Nearshore business community are hard-working, ambitious and focused, almost obsessively, on operational excellence. In other words, the Nearshore industry didn’t get to where it is today by accident.Success in outsourcing requires tremendous attention to detail. Requirements have to be filled. Clients have to be reassured. And high-performing professionals need to be hired, retained and rewarded. Cities and countries need to be educated on the enriching opportunities of outsourcing, and policies have to be built to make the whole system perform at a level that is unfettered and fluid.All these things happen because real people devote big parts of their lives to make the Nearshore a reliable place to do business. They also continue to win business and influence

the direction of deals amid intense competition from national and international rivals.We congratulate the winners of this, the third annual Power 50 Ranking. We especially salute the top ten finishers, who have achieved noteworthy milestones in the short history of Nearshore outsourcing. We hope their exemplary work continues, and we hope that all the winners recognize their impact on an industry that is still finding its way, and still calls for leadership and vision.

- The Editors at Nearshore Americas

Editor’s Note: It should be noted that the Power 50 is entirely based on nominations from you, the reader. We rely on the ‘eyes and ears’ of the community to inform us. If you feel key executives are ‘missing’ from the list, then make it a priority to participate and make your nomination next time. We hope for maximum engagement and count on readers to participate!

Slide thumbnail


EVP and Chief Operating Officer, Latin America

As Vice President and Chief Operating Officer, Latin America Ankur heads up all operations for the TCS LATAM region. He was instrumental in opening the TCS flagship global delivery center in Guadalajara back in 2007, which now employs over 2,000 professionals. Mexico City has become Ankur’s home as he overseas operations in eleven countries, serving more than 125 Latin American and global customers.

During the last year, TCS – which now employs more than 12,000 professionals in Latin America – has made remarkable strides in a host of Latin America countries by scoring new customers wins in mining, media, government and financial services. Ankur remains tightly focused on continuous improvement and raising TCS to new performance levels as it marks more than ten years of doing business in the Nearshore.

  • Tata Consultancy Services
  • Base of Operations – Miami

Slide thumbnail


Head of Operations for Capgemini BPO Latin America

Base of Operations – Santiago, Chile

As Head of Operations for Capgemini BPO Latin America, Leonardo is clearly an up-and comer. He joined Capgemini in 2008 as part of the acquisition of the Unilever Finance Shared Services Centers in Sao Paulo, Brazil and Santiago, Chile. Specializing in business continuity Leonardo took charge of relocating client operations within two days after a major earthquake hit Santiago.

Leonardo is also a thought leader in the BPO space having published articles for various outsourcing publications including BPO Outcomes (Sister publication to Nearshore Americas), IDG Connect and Capgemini publications. Capgemini’s strengthening BPO footprint in South America is a reflection of Leonardo’s leadership and impact.
Slide thumbnail


Chief of Trade and Investment, Inter-American Development Bank

Base of Operations – Washington, D.C.

As Chief of the Trade and Investment at the Inter-American Development Bank (IDB), Fabrizio is widely known as one of Latin America’s most visible and energetic ‘true-believers’. He has made it his personal mission to advocate for IDB initiatives aimed at strengthening Latin America’s profile as a world class outsourcing destination.

Fabrizio leads the organization’s pan-regional trade events, including the Outsource2LAC conference series, the 2012 CEO Summit of the Americas, the 2011 Korea-LAC Business Summit (Seoul), the 2010 China LAC Business Summit (Chengdu), the 2008 ASIA LAC Forum 2008 (Tokyo), the 2007 Korea-LAC Forum (Seoul), and the 2009 and 2011 International Business Meetings in Haiti, in collaboration with the Clinton Global Initiative. As the go-to lead for industry promotion initiatives Fabrizio also coordinates IDB’s support to the Latin American Network of Trade Promotion Agencies.

Slide thumbnail


CEO Softtek

Base of Operations: Monterrey, Mexico

Since 2000, Blanca has led Softtek as its CEO and has paved the way to the corporate boardroom for countless women executives in technology and global business. Under her leadership, Softtek has become a global provider of value-driven IT solutions with solid growth and more than 8,000 associates across 30 offices in North America, Latin America, Europe, and Asia. Blanca has led Softtek’s sustained double digit growth for the past decade, turning the company into one of the largest private IT service providers in Latin America, creating over 4,500 high-value jobs in the same period.

Blanca is also a widely admired executive for her honest, straight-forward business approach. She also has been on the Board of Directors for Walmart Mexico since 2006, and serves as a board member for several universities and nonprofit organizations.

Slide thumbnail


President Brasscom

Base of Operations: Sao Paulo

As president of the Brazilian Association of Information Technology and Communication Companies (Brasscom) Antonio has led the policy charge in advocating for a stronger IT services industry in Brazil. With sales of US$112 billion in 2011, the Brazilian IT market is the seventh largest in the world across financial services, e-government, agriculture and oil and gas. In his role as president, Antonio actively works with Brazil’s national and local governments to put programs in place needed to feed Brazil’s demands for software engineers and other IT professionals.

He was a key figure in lobbying for creation of “Plano Maior” (the Big Plan), which committed US$250 million toward job skills development, public-private partnerships, and incentives for technology start-ups. Gil works to promote the excellence and innovative capacity of the Brazilian IT industry by coordinating with the National Council for Economic and Social Development, linked to the Office of the President, and of the Competitiveness Council for the ICT Sector.

Slide thumbnail


CEO Globant

Base of Operations: Buenos Aires, Argentina

Martin secured his position among Argentina’s top technology trailblazers when he co-founded global software firm Globant in 2003. Martin has been a key figure in helping push Globant into Nearshore stardom through organic growth and various acquisitions across Latin America and the United States including Nextive, a San Francisco-based mobile and social technologies company. Globant closed 2011 with over $US100 million in revenues and over 3,000 employees.

In true nearshore form, over 95 percent of Globant’s clients are U.S. based. Martin was also instrumental in raising $US35 million in capital from private investors. Today, high-powered technology entrepreneurs like LinkedIn founder Reid Hoffman sit on Globant’s Board of Advisors. Martin has a degree in electrical engineering from the Universidad de La Plata and an MBA from CEMA.

Slide thumbnail



Base of Operations: Philadelphia

In his fourteen-year career with Ci&T, Leonardo has led the charge in bringing Brazil’s agile-driven development services to the United States. Now, as vice president of international business, Leonardo leads several company units including professional services, sales, marketing and software products.

Among his many achievements include the creation of Ci&T’s interactive services practice, and more recently advancing the practice of Lean principles in IT, particularly as it applies to nearshore outsourcing. Leonardo maintains a regular Lean-focused podcast series on iTunes, and blogs about Lean topics. He is an overall prominent industry thought leader and was recently selected as one of the Top 40 under 40 business professionals by the Philadelphia Business Journal.

Slide thumbnail


CEO Avantica

Base of Operations: San Jose, Costa Rica

Under Mario’s leadership, Avantica has become one of the premier providers of Nearshore software engineering services to companies in the U.S. and Canada. Since the mid 90′s, Mario has brought Avantica to clients throughout North America from its development centers in Costa Rica and Peru. With nearly 400 software engineers under his command, Mario has pioneered innovative employee programs like “Avantica University”, an internal education platform designed to give Avantica’s engineers access to skills growth and career advancement; as well as an Agile engineering.

Mario’s influence is felt far and wide in Nearshoring, and is considered one of the ‘standard bearers’ of Costa Rica software. As a Silicon Valley veteran and software industry executive, Mario speaks at conferences and events throughout Latin America.

Slide thumbnail


Senior Partner, MVD Consulting

Base of Operations: San Jose, Costa Rica

Mario Tucci has over 20 years of experience in the Latin America and Global IT business including multi country references, global services, large enterprise business management, leadership and mentoring. Mario is an entrepreneur and a global business consultant focused on helping companies, Government Agencies, Free Trade Zone Parks, BPO startups and to realize the full business potential of the global market.

Earlier, he was Vice President of Marketing and Alliances for TCS in Latin America where he was responsible for the overall Marketing and Communication strategy and coordination of activities across the region. At TCS, Mario was also the Head of Relationship Management for Global Accounts. In the dual role Mario worked closely with Country Managers and Industry Heads to bring the best of TCS to its customers and alliances in this growing emerging market region.

Mario is a Senior Partner for Uruguay-based MVD Consulting, a business-consulting firm.

Slide thumbnail


Founder & CEO Zemoga

Hometown: N/A
Base of Operations: N/A
On Twitter: N/A

Is the Founder and CEO of Zemoga, a leading digital innovation agency with offices in NYC, Wilton, CT, Medellin & Bogota, Colombia. He has worked in the traditional and digital agency space for over 22 years specialized in developing strategies & building technologies to provide groundbreaking solutions for F500 companies. DJ is the founder of the award-winning Pixels & Pills blog, and is recognized as one of the industry thought leaders in digital healthcare as well as pioneering advocate of Colombia outsourcing.

He has written about the power of digital and the changing mental model of consumers in a wide array of media including ADWEEK, AD AGE, MED AD NEWS, PHARMA EXEC, Dinero, & HUFF POST. He has also been a featured speaker at industry events including SXSW Interactive, Social Media Week, Mashable NextUp, Social Media Tools for Pharma Conference, 2010 Congresso de Publicidad, Social Media Week as well as Moscow’s 2011 Digital Conference and the 2012 Pro-Nicaragua in Managua.

Slide thumbnail



Atul has long been an visible advocate of Latin American outsourcing.  Atul's direct, 'no-nonsense' advice for trade/investment promotion groups is especially valued for a young industry.

Santiago Pinzon Galan

Executive Director, ANDI

A driving force behind Colombia’s big gains is Santiago Pinzon Galan. In his role at the country’s business chamber(ANDI), Galan helps fight for pro-industry policies and create a conducive climate for foreign outsourcers.

Beni Lopez

Chief Globalization Officer, Softtek

Beni is the kind of person the Nearshore community seeks inspiration from. He is the architect of Softtek's expansion strategy, including the 2004 acquisition of General Electric's captive center in Mexico and the 2005 joint venture with Caixa Galicia.

Sergio Pessoa

Apex Brazil

Sergio (who most recently accepted a position with Apex Brasil) is one of the hardest working and most-traveled executives in the Neasrhore industry, tirelessly focused on articulating the opportunities to advance client requirements through innovative delivery in Brazil.

Slide thumbnail

Mike Barrett

CEO at Unosquare

Mike has been the driving force behind creation of the two-year old Nearshore Executive Alliance (NEA). Mike has also has also focused on building his Unosquare team with high-energy software engineers and consultants.

Claudio Muruzabal

CEO, Neoris Inc

Claudio Muruzabal is visionary who is on an endless hunt for new ideas, technology and different ways of doing things. He never believes in common approach, so he has made sure that Neoris adopts an uncommon approach to IT consulting.

Ann Harts

Principal at Hickey & Associates, LLC

Ann is a former senior executive with Sitel and now independent advisor. She is relentless in her pursuit of helping clients find the smartest place to establish BPO operations in the region.

Peter Ryan

Lead Analyst, Ovum

Peter possess a wide-ranging understanding of Latin America BPO, and has the uncanny ability of spotting new trends before they become visibly apparent. His analysis is widely regarded.

Slide thumbnail

David Kreiss

Founder, KM2 Solutions

Under David’s leadership, KM² has grown into one of the most technologically advanced contact center providers in the Americas. David drove expansion into San Pedro Sula, Honduras, during the last two years.

Julia Santos

Julia Santos has been instrumental in advocating that Latin America and Caribbean countries develop more formidable value propositions. She has also advocated that the Nearshore market fully leverage its cultural strengths in winning business from North American clients.

Rajeev Gupta

Regional VP and Head, Nearshore Operations-Latam TCS

Rajeev has been a central player in devising operational strategies for TCS in the region. He has been particularly focused on developing a strong and competent labor pool across the region, and has been a major champion for the Nearshore model.

Javier Peña Capobianco

Sectretary General, LATAM Service Exporters

Javier means business. He has successfully encouraged many LatAm countries to boost infrastructure and capitalize on the growing demand for exporting services. His effort to promote trade in the nearshore region has won him recognition from the WTO.

Slide thumbnail

Yoni Epstein

CEO at Island Outsourcers

Epstein wears two influential hats - as leader of an emerging BPO operation (Island Outsourcers) and, during the last year, as founder member and chairman of the newly formed Business Process Industry Association of Jamaica.

Christian Celis Lister

Guatemala Center Director en Capgemini BPO

When the French technology giant Capgemini launched its BPO unit in Guatemala, all it had were two clients and a few dozen employees. Today the firm has more than 12 clients and well over 700 employees. Lister has been instrumental in this growth.

Jeff Pappas

Exec. Vice President & Partner at Arledge Partners

Jeff’s expertise in site selection and assessing the availability labor pools in the region, has earned Jeff distinction as one of the highest performing site selectors in the Nearshore market today.

Alejandro Camino

VP Marketing and Communications, Softtek

Always an astute observer of global IT and technology trends, Alex has been a steady, consistent performer for Softtek and a insightful voice in interpreting the outcomes and impact of new technologies on the services sector.

Slide thumbnail

César Gon

CEO of Ci&T

Over the years, Cesar has worked relentlessly to help make Brazil software exports elegant, lean and reliable. It is also under his leadership that Ci&T has made important inroads into China’s technology market.

Luis Robbio

CEO at Belatrix Software

Luis possesses tremendous knowledge and experience in the information technology sector, and has become an inspiration and role model for the Argentinean ITO industry. He has cultivated easily one of the most capable teams of software engineers in the region.

Benjamin Quadros


With more than 40,000 employees, the company Benjamin founded now competes with some of the world’s most advanced IT services firms. BRQ, which has 11 development centers in major cities across Brazil as well as New York City, earned US$215 million last year.

Yusuf Amdani

CEO Grupo Karims

If one man were to be singled out as the ‘father’ of Honduras-based BPO, it would be Yusuf Amdani. His vision lead to creation of Altia Business Park in San Pedro Sula - and this is not just any business park, by the way. It is arguably one of the finest anywhere in the Americas.

Slide thumbnail

Alfredo Pacheco

CEO, Mexico IT

Alfredo is an astute observer of our industry, and is deeply aware of the potential of Nearshoring. A gifted communicator, Alfredo carefully builds alliances and influences critical policies in Mexico.

Phil Friedman

CEO, Computer Generated Solution (CGS)

Phil is a businessperson by nature, and for him ‘failure is not an option’. He is a source of inspiration for young entrepreneurs, leveraging his own experience of managing managing a firm with 400 employees when he was just 20-years-old.

Anupam Govil

Partner, Avasant

Anupam is often on the vanguard of the next wave of Nearshoring. He is currently advising the Haitian government on how build the foundation for an outsourcing sector.

Adolfo Cruz Luthmer

CEO and Owner of Proximity Costa Rica

Adolfo knows Costa Rica outsourcing inside and out. He has played an exemplary role at the Project Management Institute, where members numbers have increased seven fold during the time of his participation.

Slide thumbnail

Rodolfo Ganna

CEO, Laurus International

Ganna, who heads up the progressive Laurus contact center ops in Santo Domingo, earlier won a government contract to automate collection of taxes in tourism. The ticket- system he built saved the government $40 million in tax revenue.

Karina Azar

Advisor at ProBarranquilla

Karina is one of the hardest-working investment promotions professionals in Latin America - and the results of this work is seen with the continued stream of commitments from BPO providers setting up in this coastal Colombian city.

Federico Tagliani

Founder, Grupo ASSA

Federico is a Latin American outsourcing veteran. He founded Grupo ASSA in 1992 in Buenos Aires and later expanded its footprint throughout the region. He is a long-time advocate of the nearshore concept, stressing that there is plenty of talent to go around.

Alejandro Vasquez

Head of PSL’s International Business Division

Alex has been instrumental in persuading the Colombian government to enact pro-industry laws, particularly for the high-tech sector. He has also been very engaged in the successful ‘One Laptop, One Child’ movement in Medellin.

Slide thumbnail

Guibert Englebienne

Entrepreneur and Executive, CTO at Globant

As chief technologist, Guilbert has fostered a culture of innovation and puts a lot of effort in creating the right setting for employees to soar - including providing the tools to create imaginative and elegant software.

Matias Avila-Nores

President, Novadios S.A.

People thought Matias might be bit crazy when he risked his own money, four years ago, to launch Novadios, the first legal outsourcing company of its kind in Latin America. Today clients include giants like Yahoo!, Sykes Enterprises and MGM Resorts International.

Fernando Peydro

CEO at Clienting Group S.A.

Fernando has skillfully drummed up support for the nearshoring sector in countries in a range of countries including Perú, Chile, Colombia, Bolivia, Ecuador and Uruguay. His book on direct marking is ‘a user’s manual’ for many a number of LatAm outsourcers.

Tony Mataya

Managing Partner - Think Solutions

When it comes to negotiating BPO deals, Tony is one of the best. He has particular experience working with major clients from the U.S., Latin America, Europe and Asia. His leadership continues to be felt in countries like Mexico.

Slide thumbnail

Guy E. Fort

President of Fortel Contact Center & BPO

Guy founded the Peruvian Contact Center Association (Apecco) with just three members, today Apecco has more than 26 firms on its board and the names include the likes of Aegis and Transcom. He is a leading advisor to the Peruvian government.

Cesar DOnofrio

CEO at Making Sense

Cesar, one of the most active owners in the Neasrhore, has put significant energy into working with universities to generate new technology talent. Cesar is not only an entrepreneur and business owner but also a skilled software developer.

Esteban Reyes

VSI Nearshore Outsourcing

Esteban is one of the most prominent champions of outsourcing to the Barranquilla area of Colombia. VSI Academy, an institution Esteban helped create, trains potential employees in technology as well as in English.

Manuel Muñoz Rodriguez

Global Business Director - BPO – Carvajal Tecnología y Servicios (Assenda)

Manuel is the brain behind the Colombia’s “smart cities’ initiative, conceived to bridge human capital with technologies. Manuel regularly advises the Colombian government on how to better promote growth in outsourcing.

Slide thumbnail

Daniel Gonzalez


From co-founding Tech Ventures to playing a key leadership role with Hildebrando in the past, Daniel has been on the forefront of driving Mexico’s outsourcing expansion.

Mark Pfeiffer

Executive Vice President at Teleperformance

Mark Pfeiffer hold a global marketing role at Teleperformance, yet his influence continues to be felt in the Americas’ region, which has emerged as a strategic region for Teleperformance. Mark’s has a special interest in social impact.

Elkin Medina

CEO & Founder of MVM

Elkin sits as a director on several technology company boards in Colombia, providing key guidance on how to excel in the global marketplace. He has also been instrumental in convincing government leaders in Medellin to focus more aggressively on building a skilled labor force.

Jose Antonio Fechio

President at Algar Tecnologia

Jose has doubled annual revenue at Algar during the last four years and has been an active participant in the creation of the “Greater Brazil Plan,” a program designed to developed 12,000 skilled labors for the IT industry.

Slide thumbnail

Thank you to the Judges of the Power 50 2013

The Official List of Most Influential Executives in Nearshore Outsourcing

  • Gordana Stojkovic, a consultant with the Economic Commission for Latin America and the Caribbean
  • Eric Hochstein, Founder, Highstone Associates
  • Luis Ojeda, head of Deloitte’s Latin America Service Delivery Transformation Practice
  • Juan Ruiz Coronado, Senior Vice President at Citibank
  • Kirk Laughlin, Nearshore Americas