Tegucigalpa – American Business leaders told Honduran President Porfirio Lobo Sosa the country is becoming better positioned to attract jobs in the field of call centers and business process outsourcing.
Leading the delegation was Ruben Sorto, a representative of Group Karims, who manages marketing at San Pedro Sula’s Altia Business Park, the first business and technology park that houses offices, multinational corporations and service customer care in the region.
Also present were Peter Ryan, principal analyst at Ovum contact center outsourcing and BPO, Jeff Pappas, senior vice president and partner at Arledge Associations (and Nearshore Americas columnist) and and Ann Harts of The Harts Group.
These companies are related to the industry of call centers, server support, back office services, telemarketing and operational bases for regional corporate headquarters. Investments in this industry have grown in recent years in Central America.
The call centers industry has created about 30,000 jobs in Panama and Costa Rica, and 15,000 thousand in El Salvador and 4,000 in Nicaragua.
Although the sector is still small compared with countries such as India, international investors say the region has several key attractions, including the ease of interaction and cultural compatiability, low cost and skilled labor .
Honduras has the opportunity to attract significant investment, say the investors, because of its bilingual population.
Accompanied by Chancellor Mario Canahuati, Lobo Sosa President also met with the Governor of the department of Magdalena, Colombia, Omar Diaz Granados and a group of investors in that region.
Diaz Granados said Colombian businessmen are exploring the possibility of investment and business in Honduras.