Flash Array Vendor Pure Storage Expands into Latin America

Flash array vendor Pure Storage has indicated its plans to expand rapidly across Latin America while placing Wilson Grava, a 30-year veteran of the enterprise storage industry, in charge of …

Flash array vendor Pure Storage has indicated its plans to expand rapidly across Latin America while placing Wilson Grava, a 30-year veteran of the enterprise storage industry, in charge of its operation in the region.

Pure says its storage systems can offer customers a ten-fold speedup over high-performance storage systems that use disks.

“In his new position, Grava will be responsible for establishing operations in strategic LATAM markets, starting with its two largest economies, Brazil and Mexico,” stated the company headquartered in Silicon Valley.

In Latin America, Pure is hoping to forge new channel partnerships to accelerate adoption of its flash memory products, used in data centers to accelerate applications like server virtualization, data base systems and cloud computing.

To begin with, the U.S. firm will persuade governments, hospitals and educational institutions to adopt its memory chips.

It seems Pure Storage has seen great potential in the Latin American market after it acquired IBM’s 100 storage and related technology patents.

In his previous job, Grava helped NetApp sell its storage, virtualization and systems management technologies in Latin America. Pure Storage says he also helped Symantec grow its Latin American operations to more than 500 employees, while increasing its regional sales by more than 20% year-over-year.

“The LATAM market represents a greenfield opportunity….as customers are hungry for the benefits of data consolidation, high-performance, efficiency and resilience that can be achieved by deploying all-flash storage,” said Grava.

Over the years, Pure Storage has raised more than US$470 million in capital from public and private investors.  Globally, its competitors include Nimbus Data, SolidFire, Whiptail, Texas Memory Systems, Violin Memory and Kaminario.

“With our outposts in EMEA, APJ and ANZ now reaching maturity, Latin America represents another important milestone in our international expansion plan,” said David Hatfield, President at Pure Storage.

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