Enterprises across Brazil shelled out US$60 billion in information technology in 2014, making the country the world’s 7th biggest IT market, according to a study released by the Brazilian Association of Software Companies (ABES).
The primary beneficiaries of this investment were software and IT services firms, who received $25.2 billion in total.
Much of the investment came from micro and small businesses, while medium-sized enterprises accounted for just 4.33%, according to the study, which was commissioned by ABES but was conducted by IDC.
According to the report, Brazil accounts for as much as 46% of the Latin American IT market.
In recent years, many global technology firms – including German firm Bosch Service Solutions, the Indian IT outsourcing firms Tech Mahindra and Wipro, and Spain’s Indra – have expanded operations to Brazil.
As recently as this week, Unicom Engineering, a provider of application platforms and lifecycle support services for software technology developers, expanded to Brazil with the launch of an office in Sao Paulo.
The study shows that the IT market in Brazil, including hardware, software and services, has grown by 6.7% compared to 2013. Software makers and IT services firms have also registered a significant growth during the period.
The southwest region of the country received the lion’s share of investment, with 60.67%. The south claimed 14.53%, while the mid-west and the northeast regions seized 10.9% and 10.1% of the investment respectively. The states in the north of the country received less investment.
At the end of last year, there were 120 million Internet users in Brazil. ABES expects the country’s Business Intelligence and Analytics market to reach $788 million this year.