Apr. 6th, 2PM EDT/ 11AM PDT

Live from Colombia: Seeing into the Future with MAXhub

In a bold stroke of forward-thinking design, Sitel Group® has conceived and recently delivered an entirely new and alternative to the legacy call center. Purpose-built to reflect the multi-dimensional and multi-locational aspects of service delivery, MAXhub is an idea that truly represents an advanced understanding of how to leverage smart people with smart design and smart delivery.

MAXhub Barranquilla is the starring attraction in our upcoming live webinar experience, brought to you by Nearshore Americas and Sitel Group® on Apr. 6th, 2PM EDT/ 11AM PDT, featuring:

  • A live and in-person video experience
  • Expert insights into the development of MAXhub
  • An insider’s look at Barranquilla, Colombia
  • The look and feel of MAXhub through a special tour experience.

We can promise that this webinar will be unlike any one you’ve ever been part of. Be part of the experienceSign Up Today!


Olivier Camino

Sitel Group®

Olivier Camino, founder and global Chief Operating Officer (COO) of Sitel Group®. As COO, Olivier is responsible for the global operations of the company. Understanding that the employee experience is the customer experience, Olivier is passionate about improving the associate experience and empowering people to develop and thrive in the organization. Since January 2016, Olivier has served as COO of Sitel Group® and continues his commitment to reshaping the future of the customer experience management industry. Olivier works closely with the regional teams to ensure operational excellence through consistency and a robust, proven global operating model: GOS. Olivier co-founded Groupe Acticall in France more than 20 years ago and has since been instrumental in the development of this business with responsibility for high-performing operational teams. Olivier serves as a member of the board of directors for Mobivia Groupe, the European leader in vehicle maintenance and equipment. He also mentors individuals through his involvement with Ashoka, a global organization that invests in entrepreneurs with innovative ideas for solving social problems; and Simplon, a French-based company focused on inclusion in the digital sector. He is a graduate of SKEMA Business School Sophia Antipolis in France. Olivier is based out of the group’s global HQ in Miami.

Mike Small

Sitel Group®

Mike Small is Sitel Group’s Chief Executive Officer (CEO) of the Americas and is responsible for all functional aspects of the group’s Americas’ organization (North and Latin America); including Operations, Finance, HR, Sales & Solutions, Project Management, Workforce Management and Account Management.

In his previous role as Chief Client Officer, Mike led the Americas’ Account Management team to significantly improve business growth for clients and help drive strategic value across all industries and verticals.

Prior to joining Sitel Group®, he held leadership positions at VXI & SYMBIO Global Solutions, Capgemini and Hewlett Packard. Mike brings nearly 20 years of proven success in leading and developing high-quality teams in BPO and ITO for Fortune 500 companies. He was the BPO sales director for HP Enterprise Services, responsible for leading HP’s sales efforts in the US and Canada. Mike also held leadership positions with MphasiS, an HP company, in Bangalore India, and he spent a decade at IBM in multiple leadership roles.

Mike graduated from the University of Toronto with a degree in Business and completed his MBA in Corporate Finance from Queen’s School of Business. He holds certifications in Project Management from York University and Portfolio Management from the University of Ontario and earned his PMP designation from PMI. Mike is based out of the group’s global HQ in Miami.

Eduardo Endo

Sitel Group®

Eduardo Endo, Country Manager. Eduardo joined our Colombia team as the Country Manager in 2018, after several years as Operations Director for Brazil. He brings a wealth of regional customer service/BPO experience and expertise in business planning, workforce management people development and continuous improvement. He has worked in the industry more than 20 years from both the contracting and service provider sides in Latin America. He has managed BPO services, telecom and financial clients’ customer care, retention, sales, cross-selling and support. Eduardo holds a Bachelor in Administration and Master of Marketing and Sales Management from FGV.

Javier Chia

Sitel Group®

Javier Chia, Business Unit Director, Barranquilla. Javier obtained his Bachelor’s Degree in Mechanical Engineer in 2014. He has 7 years of experience in the BPO industry supporting accounts as coach, Ops Manager and Sr Ops Manager. He started back in Feb-2020 his current role as Business Unit Director for our brand new site in Barranquilla leading this new market to achieve outstanding results.

Maria Parodi

Sitel Group®

Maria Parodi, HR Generalist, Barranquilla. Maria has a degree in humanities and literature from Universidad del Atlántico, and she is finishing her second degree as a Psychologist.

With almost 10 years of experience in the BPO industry in different roles such as Agent, Coach, QA, LS, Recruiter, and Recruiter Supervisor, Maria joined Sitel Group® 5 years ago and has been involved in the launch of our two latest site locations: Cali and Barranquilla. Now, as HR Generalist for Barranquilla, she expects to share her knowledge and expertise with the team.

Kirk Laughlin


Kirk Laughlin is Managing Director and Founder of the Nearshore Americas – the widely respected media and advisory group which examines the emergence of Latin America as a global leader in technology services and digital innovation. During the last 11 years, Laughlin emerged as one of the foremost thought-leaders on the expansion of tech-based commercial services and investment in the Americas. Kirk and his team are frequently called on for data analysis, market insights and commentary. Nearshore Americas offers client marketing platforms, advisory services, content and lead generation services, custom events, Latin America-focused trade missions and customized research. Earlier, Laughlin was a vice president and Managing Director at Ziff Davis Enterprise, a global media group, based in New York City. He is based in Connecticut.