Webinar took place on AUG 4, 2021 | 2pm EDT

Low Code: The New Key to a Forward-Leaning Tech Strategy

Definity First / Nearshore Americas Webinar

Gartner estimates that by 2024, two-thirds of all software development activity will happen on low-code development platforms. This means that low code is not only the future of software development but will also play a major role in product development and customer experience. Is your organization poised to take advantage of low code?

On August 4th we discussed the crucial pillars of a low code strategy. Our discussion featured a special case study discussion with Power Apps, part of the Microsoft Power Platform. During the webinar we gained insights on:

  • Where low code generates the most value for the enterprise
  • Common examples where low code is driving business transformation
  • How automation can rescue businesses from cumbersome processes
  • Where low code fits into a Nearshore delivery model

This webinar has already taken place, but you can still register below to access the recording.


Presales Director @Definity First

Hector Martinez

Hector Martinez is Presales Director at Definity First. He has ample experience designing IT solutions that help increase sales and reduce operating costs for clients from many industries. He holds a dual degree MBA in Global Business & Strategy from UNC Belk College of Business and EGADE Business school, and a Computer Science degree from Tecnologico de Monterrey.

Kirk Laughlin

Kirk Laughlin is Managing Director and Founder of the Nearshore Americas – the widely respected media and advisory group which examines the emergence of Latin America as a global leader in technology services and digital innovation. During the last 11 years, Laughlin emerged as one of the foremost thought-leaders on the expansion of tech-based commercial services and investment in the Americas. Kirk and his team are frequently called on for data analysis, market insights and commentary. Nearshore Americas offers client marketing platforms, advisory services, content and lead generation services, custom events, Latin America-focused trade missions and customized research. Earlier, Laughlin was a vice president and Managing Director at Ziff Davis Enterprise, a global media group, based in New York City. He is based in Connecticut.