India Inc. Sees Brazil as the Next Big Thing in IT Services Consumption

BY STAFF REPORT

As the Brazilian government sets out to prepare the nation for widely heralded sporting events,  some of the country’s top IT executives are being openly courted by leading India-based IT consultancies to help improve the country’s IT readiness.

A delegation of Brazil IT leaders are holding business meetings at ‘Indiasoft -2013’ scheduled to begin in the Eastern city of Kolkota, starting from March 21.

The Brazilian government has set aside a staggering $180 billion to bolster the country’s IT infrastructure, and the Indian IT companies are seeing it as an opportunity to offset the decreasing demand for their services in the United States.

“It is natural for Indian IT companies to eye a sizable business from the two sporting events,” DK Sareen, executive director of ESC, told to reporters in India recently.

Indian IT companies with offices in Brazil have better chances of winning contracts, reports say.

IT executives from other Latin American countries, including Chile, Peru, Argentina, Colombia, Honduras and Ecuador, are also participating in the two-day conference.

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Also taking part in the event are IT ministers from Ghana, the Ivory Coast and Mauritius.

ESC is a software promotion agency, which operates under the country’s commerce ministry.