The Jamaica Promotions Corporation (JAMPRO) officially reopened its office in New York City on September 17.
This move is part of its revamped marketing strategy to target the Tri-State area for investment and exports.
The office will join JAMPRO’s Toronto location to form the agency’s North American Regional Offices (NARO).
JAMPRO president, Diane Edwards, said the Agency felt it necessary to reopen the office and establish its presence in the new area. This is parts of its efforts to boost Jamaica’s brand, move towards new marketing strategies and widen its international reach.