Slideshow: Women Do Tech Attracts 1,000 Female Entrepreneurs to Honduras

More than 1,000 female entrepreneurs flocked to San Pedro Sula, Honduras, this weekend to attend the Women Do Tech event, where our Marketing Director, Jessica Reyes, shared her knowledge on digital marketing.

women do tech

Tackling the global issue of gender equality in IT, Women Do Tech (WDT) is a digital inclusion center that teaches ​​innovation and entrepreneurship to women and girls across the region.

The company holds free workshops, courses, and events to increase the participation of women in tech. Jessica Reyes, Marketing Director at Nearshore Americas, visited Honduras at the weekend to speak at a WDT event and educate attendees on the benefits and challenges of digital marketing.

  • The Women Do Tech event focuses on entrepreneurship and technology, bringing together national and international experts to give lectures, workshops, and panels. Held in San Pedro Sula, Honduras, the event's goal was to foster technical skills for attendees that they can put into practice in their jobs or projects.
  • Nearshore Americas' Marketing Director Jessica Reyes was one of the speakers and lecturers, gathered here with other speakers on stage. Topic ranged from sales strategy and business management, to digital design, animation, and virtual reality.
  • Jessica's workshop on digital and content marketing attracted entrepreneurs interested in marketing platforms and content management strategies to tackle their own startup projects.
  • The event attracted 1,000 women, mainly from San Pedro Sula and Tegucigalpa, Honduras, but also from across the Central American region and Mexico.
  • Jessica's presentation covered the growing opportunities and importance of digital marketing for Latin women.
  • "The women I presented to are so willing to learn and want to make their businesses grow, showing real engagement and a thirst for knowledge.," said Jessica.
  • Jessica (center) with the organizers of the event, including WDT founder Grace Sarmientos (back right). "Girls and women have the power to change their surroundings through technology and by lifting up other women. We have to support each other in order to change the future of our own lives and those of our children," said Sarmientos.
  • "I am convinced that technological empowerment is the fastest way to accelerate the social and economic growth of the region. We want to break technological barriers and we are working to make technology accessible to everyone without distinction of any kind," said Karla Guandique, one of the event organizers (second from left).
  • Left to right, we have Clelia Morales, COO of Woom; Sarah Maza, Account Strategist at Google; Jessica Reyes, Marketing Director at Nearshore Americas; and Janeli Astorga, Computer Systems Engineer at Tecnológico de Estudios Superiores de Chalco (TESCHA).
  • Janeli Astorga, Computer Systems Engineer at Tecnológico de Estudios Superiores de Chalco (TESCHA), holding a workshop on augmented reality.
  • "It doesn't matter what people tell you or what background you are from, all women are capable of achieving great things. The best way to succeed is to discover what you love, and these women love technology," said Jessica.


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