Uber is betting big on Latin America after exiting from China this year, with plans to be in around 200 cities by the end of 2017.
“A lot of our attention and resources are shifting toward Latin America,” says Rodrigo Arevalo, the company’s head of Latin America. “We see ourselves as a fuel center and contributor for other regions where we are facing more fierce competition.”
“We are just at the tip of the iceberg. In Latin America, less than 5% of the population uses Uber. The challenge here is: how do we get to absolutely everyone?” said Arevalo.